No choice but to do it again

Seth Godin reminds us that sometimes after we think we have done our best work, we have to turn right around and do it again and again.

After you've done your best work

And it's still not enough...

After you've written the best memo/blog post/novel/screenplay you can possibly imagine writing, after you've contributed your pithiest insight or gone on your best blind date...

and it still hasn't worked...

You really have no choice but to do it again. To do your best work again, as impossible and unfair as that seems.

It compounds over time. Best work followed by best work followed by more best work is far more useful and generous than merely doing your best work once and insisting we understand you.