Seth Godin writes today about templates for organic and viral growth:
Each of these examples is different, but they all share common traits.
Invent a connection venue or format, but give up some control.
Show it can be done, but don't insist that it be done precisely the same way you did it.
Establish a cultural norm.
Get out of the way...
Crossfit
EDM shows
Do Lectures
The Girl Scouts
Airbnb listings
No kill shelters
Vertical TEDx's
Meetup events
Night basketball
Farmers' markets
Rock climbing gyms
Alcoholics Anonymous
Ultimate frisbee leagues
Independent record stores
Grateful Dead cover bands
True Value hardware stores
Habitat for Humanity chapters
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