Making a splash

Edward Kosner examines journalism in America today:

Quite simply, print editors and their writers, and especially the publications’ proprietors, are being unhinged by the challenge of making a splash in a new world increasingly dominated by the values of digital journalism. Traditional long-form journalism—painstakingly reported, carefully written, rewritten and edited, scrupulously fact-checked—finds itself fighting a losing battle for readers and advertisers. Quick hits, snarky posts and click-bait in the new, ever-expanding cosmos of websites promoted by even quicker teasers on Twitter and Facebook have broadened the audience but shrunk its attention span, sometimes to 140 characters (shorter than this sentence).

Whether they realize it or not, and most do, print journalists feel the pressure to make their material ever more compelling, to make it stand out amid the digital chatter. The easiest way to do that is to come up with stories so sensational that even the Twitterverse has to take notice.

As it happened, the Rolling Stone piece was undone by old-school reporting by the Washington Post, which has the resources to do its job only because it is being subsidized by the Internet billionaire Jeff Bezos of Amazon, who bought the paper from the Graham family last year for $250 million.

The new, disruptive pressure of digital publishing on what has come to be thought of as traditional journalism isn’t going to ease anytime soon. Those who are owners or workers in legacy publishing have to understand that they can survive the onslaught—and perhaps eventually thrive—only by maintaining the rigorous standards that once made these publications not only respected but trusted by their readers and advertisers. Desperate times call for disciplined journalism.

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